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机经/预测 > 口语 > Part 2题库 > Part 2详情
A Big Company
Part 2
Describe a big company that you think is successful.
You should say:
the name of this company
what this company produces (or does)
how you know this company
and explain why you think this company is successful.
One of the world's most successful big companies is Apple. They produce the world's most popular smart phone, the iPhone, along with personal computers, tablets and even a smart watch. They lead the market with their app store, which provides a vast range of applications for their devices. 中文:世界上最为成功的大公司之一就是苹果公司。他们生产世界上最受欢迎的智能手机,the iphone(苹果手机)还有个人电脑,平板电脑,甚至智能手表。该公司以应用程序商店引领市场,这种商店为其公司生产的设备提供大量的应用程序。
I have known this company since I was a child in the 1990s. My father began working at a university that required him to use an Apple computer, because Apple software was much better than Windows for doing visual design. These were the day before laptops existed, but he had a huge desktop computer made by Apple for all his work. He got (and still gets) an educational discount on all Apple products, so he has always bought Apple products for himself and for the whole family. 中文:自上世纪90年代,那时我还是个孩子,我就认识这家公司了。我的父亲在一所大学工作,这所大学要求他使用苹果电脑,因为对于做视觉设计方面,苹果软件比微软的windows系统要好很多。这些都发生在笔记本电脑存在之前,但是他有一个大的苹果台式机,可以用来做他所有的工作。时至今日,他还能得到所有苹果产品的教育折扣,所以他总是会为自己和整个家庭购买苹果产品。
I believe the company became successful by finding a niche in the market. Twenty years ago, Apple was a better choice for artists who wanted to use computer software in their work. Apple found their specialty and monopolized that corner of the market. From there, they gradually expanded their range of products and began to appeal to the general public. They continued to develop the user interface they had originally created, which quickly became known as the most convenient integrated software around. 中文:我认为这个公司是通过一个市场商机走向成功的。20年前,对于那些想要在工作中使用电脑软件的艺术家来说,苹果电脑是一个不错的选择。苹果发现他们的专长并且垄断了该市场。自此,他们渐渐拓展其产品范围并且开始吸引公众。他们不断去发展完善之前建立的用户界面,使其很快因最方便的集成软件而闻名。
If the company hadn't already made a name for itself, the iPod made Apple world famous. As MP3 players became popular, Apple's brand and marketing soon made their product the market leader and the iPhone followed suit a few years later. The rest, as they say, is history. 中文:即便公司不会出名,苹果公司音乐播放器(iPod)也能使其自身享誉世界。随着MP3播放器变得越来越受欢迎,苹果的品牌和营销很快使他们的产品成为市场领导者并且几年后苹果手机也参照这一做法。接下来发生的事情,大家都有所耳闻。